I have been up since 5:00 A.M. I should have gone back to sleep, but my brain just took off, and there is no way I can go back to sleep. It is my first day as a non-GarageGames employee, and the possibilities are simply overwhelming my senses. Should I blog? Write a business plan? Continue my research or work on the massive To Do list that any start-up company has?
Well, first up is to blog. Why should I do that? For a bunch of reasons, and I think they apply to anybody that is in business for themselves or even happily employed working for the Man. You need to be a part of the social fabric of your industry. As I have written about in the past, you need to stay in circulation and work on your personal brand. To be honest, I have let this part of my career languish for the past two years. Two years ago this blog was getting incredible traffic, but I neglected it. Getting GarageGames sold (we worked on one acquisition offer for six months before we turned it down prior to working on the IAC deal) then starting up on Instant Action and game acquisition took the rest of the time. In many ways, right now I feel like a guy that was married for a long time, suddenly gets a divorce, and is now on the singles scene again. I should not have done that, and neither should you.
Here is a quote from my Five Realistic Steps To Starting A Game Development Company article:
Regardless of your craft, in preparation to getting on a real team you need to start a Blog and keep it up to date with interesting and informative articles about your journey. Put up a web page or Wiki showing off all of your projects. Give them away for free download. Become active in the prominent game development communities such as GarageGames, GameDev.net, or IndieGamer. Write articles for Gamasutra or Devmaster. You need to give of yourself in this stage to build up the the credibility needed to get on a great team.
One shorthand saying that I use to sum this up is, “Always selling!” No matter if you think you are an engineer, a producer, an owner, or even that you have earned the right no to, you always need to be selling what you are doing to other people. I’m going to follow my own advice and really rev this blog back up.
-Jeff Tunnell, Game Maker
Photo proved by Arlen under a Creative Commons Attribution license.